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Job location: Gurgaon, ,
About the Role - We are looking for a skilled and experienced Performance Marketer to join our growing team. The incumbent will be responsible for strategizing, executing, and optimizing digital marketing campaigns across multiple paid channels with a strong focus on driving measurable results. The role demands proficiency in performance marketing platforms, marketing automation, and analytics tools to ensure effective ROI and business growth. Key Responsibilities ● Strategize, plan, and execute performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads. ● Manage Email Marketing and WhatsApp Marketing campaigns to enhance customer engagement and retention. ● Monitor and analyze campaign performance, ensuring alignment with business KPIs such as CTR, CPC, CPL, and ROAS. ● Conduct regular A/B testing of creatives, ad copies, and landing pages to maximize conversion rates. ● Utilize GA4, Microsoft Clarity, and other analytics tools to track, measure, and report performance. ● Collaborate with creative, content, and strategy teams to deliver cohesive campaign outcomes. ● Stay abreast of digital marketing trends, tools, and best practices to optimize strategy and execution. Skills & Qualifications ● Strong expertise in managing paid media campaigns across Meta, Google, and LinkedIn platforms. ● Hands-on experience with Email and WhatsApp marketing tools. ● Proficiency in campaign tracking and analytics tools such as GA4 and Microsoft Clarity. ● Strong analytical and problem-solving skills with a data-driven approach. ● Ability to handle multiple campaigns simultaneously with attention to detail. ● Excellent communication and reporting skills. Ideal Candidate Profile ● Experience: 2–3 years of proven experience in performance marketing. ● Demonstrated ability to drive measurable outcomes through digital campaigns. ● Comfortable working in a hybrid environment with mandatory office presence (3 days/week) in Gurgaon. ● Highly motivated, detail-oriented, and result-driven professional.