Creative strategist

Job description

*About the Role* Think Street Studios is looking for a dynamic Creative Strategist capable of orchestrating brand-driven narratives across digital channels. This role demands a visionary mindset with strong operational execution—ensuring flawless content strategy, creative development, production oversight, and performance-led social media direction. The candidate will anchor ideation, guide creative teams, and drive high-impact brand experiences end-to-end. *Core Responsibilities* Brand Strategy & Content Direction Architect brand-aligned content strategies across platforms with clear objectives and measurable outcomes. Develop ideas for grid design, campaign aesthetics, storytelling formats, and long-form/short-form content. Maintain a cohesive brand voice, visual identity, and content architecture across all assets. Creative & Production Leadership Oversee and direct brand/product/model shoots, from conceptualisation to execution and delivery. Manage production timelines, resource allocation, and coordination with photographers, videographers, models, and stylists. Evaluate visual quality, conceptual alignment, and deliverables to ensure output meets premium standards. Content Creation & Social Media Brainstorm and guide creation of social posts, reels, ad creatives, and multi-platform content ecosystems. Ideate and strategise high-impact campaigns optimised for Meta platforms and broader digital channels. Ensure content calendars, grids, and executions reflect consistency, innovation, and campaign alignment. Team & Workflow Management Lead and mentor a team of social media executives, editors, and designers. Delegate tasks, supervise timelines, and enforce quality checkpoints across creative pipelines. Foster cross-functional collaboration and streamline production workflows for efficient output. *Required Skill Set* Demonstrated experience in brand strategy and social-first content ecosystems. Strong creative direction capabilities with an eye for aesthetics, composition, and design. Practical experience in production management and shoot supervision. Ability to ideate grids, campaign structures, and creative frameworks. Strong communication, leadership, and team management competencies. *Desired Traits* Strategic thinker with a strong execution mindset. Innovative, decisive, and quality-obsessed. Comfortable multitasking across planning, directing, and delivering. Driven to elevate brand presence and storytelling with measurable impact. This mandate is positioned for a creative leader who can synthesise strategy, production, and social storytelling into transformative brand experiences at Think Street Studios.

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